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Title details for The Graphic Designer's Business Survival Guide by Lawrence Daniels - Wait list

The Graphic Designer's Business Survival Guide

by Lawrence Daniels
ebook
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Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers' careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer's Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. You'll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of "freelancer" or "starving artist" mode and enter into the role of a highly compensated creative consultant—one who stands out to clients.
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Publisher: AMACOM Books Edition: 1

OverDrive Read

  • ISBN: 9780814432426
  • Release date: December 13, 2012

EPUB ebook

  • ISBN: 9780814432426
  • File size: 2146 KB
  • Release date: December 13, 2012

Formats

OverDrive Read
EPUB ebook

subjects

Art Business Nonfiction

Languages

English

Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers' careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer's Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. You'll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of "freelancer" or "starving artist" mode and enter into the role of a highly compensated creative consultant—one who stands out to clients.
Expand title description text
Art Business Nonfiction