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Gorilla Marketing

ebook
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious.   Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways “800-pound Gorilla”, this is the definitive story of how easyJet began its relentless rise to becoming one of the world’s largest airlines.

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Publisher: Grosvenor House Publishing

OverDrive Read

  • ISBN: 9781908596987
  • Release date: November 25, 2011

EPUB ebook

  • ISBN: 9781908596987
  • File size: 1515 KB
  • Release date: November 25, 2011

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious.   Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways “800-pound Gorilla”, this is the definitive story of how easyJet began its relentless rise to becoming one of the world’s largest airlines.

Expand title description text